Privacy policy

Privacy Policy

Effective June 2026

At The Perfect Bookshelf, we value transparency and respect your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.perfectbookshelf.com, place an order, request a consultation, use our design tools, subscribe to our emails, or otherwise interact with us.

By using our website or providing personal information to us, you acknowledge that you have read this Privacy Policy.

1. Information We Collect

We collect personal information in several ways, depending on how you interact with us.

Information You Provide to Us

We may collect information you provide directly, including:

- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Order information
- Product selections
- Finish preferences
- Size and configuration choices
- Consultation requests
- Project notes
- Customer service messages
- Newsletter preferences
- Reviews, feedback, or other content you submit

If you request design support or a consultation, we may also collect project-related information such as room dimensions, wall measurements, space constraints, layout preferences, photos you choose to provide, and other details needed to help evaluate your shelving project.

Payment Information

Payments are processed by third-party payment providers.

We do not store full credit card numbers or complete payment card details. We may receive limited payment-related information, such as payment status, billing details, transaction confirmation, and the last four digits of a payment card, where provided by our payment processor.

Information Collected Automatically

When you visit our website, we may automatically collect certain technical and usage information, including:

- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Referring URLs
- Time spent on pages
- Clicks and interactions
- Approximate location derived from IP address
- Cookie identifiers
- Advertising identifiers
- Analytics data

You may browse our website without creating an account or placing an order, but we may still collect certain technical and usage information through cookies and similar technologies.

2. How We Use Your Information

We use personal information to operate our business, provide our products and services, and improve your experience.

We may use your information to:

- Process and fulfill orders
- Confirm purchases and send order updates
- Provide customer support
- Respond to inquiries and consultation requests
- Help configure or evaluate shelving projects
- Personalize website experiences and product recommendations
- Improve our website, products, services, and design tools
- Send marketing emails, design inspiration, product updates, and offers if you opt in
- Measure advertising performance
- Analyze website traffic and customer behavior
- Detect fraud, abuse, security risks, or technical issues
- Comply with legal, tax, accounting, and regulatory obligations
- Enforce our Terms of Service and other policies

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the footer of our emails.

3. Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate our website and improve your browsing experience.

These technologies may be used for:

- Essential website functionality
- Shopping cart and checkout operation
- Account and session management
- Website analytics
- Product recommendations
- Advertising measurement
- Retargeting and personalized advertising
- Fraud prevention and security

You can control cookies through your browser settings. Some cookies are necessary for the website to function properly, and disabling them may affect your ability to use certain features, including cart and checkout functions.

If we provide a cookie banner or preference center, you may also be able to manage certain cookie choices through that tool.

4. Analytics and Advertising

We may use third-party analytics and advertising tools to understand how visitors use our website, measure marketing performance, and show relevant ads.

These tools may include services provided by platforms such as Google, Meta, Pinterest, Shopify, or similar partners.

These partners may collect or receive information from our website through cookies, pixels, tags, or similar technologies and may use that information to provide measurement services, improve ad relevance, or deliver advertising on other websites and platforms.

Where required by applicable law, you may have the right to opt out of certain targeted advertising or data sharing practices.

5. How We Share Information

We do not sell personal information for money.

We may share personal information with trusted service providers and partners who help us operate our business, including:

- E-commerce platform providers
- Payment processors
- Shipping and fulfillment providers
- Email and marketing platforms
- Analytics providers
- Advertising partners
- Customer support tools
- Fraud prevention and security providers
- Professional advisors, such as accountants, lawyers, or consultants
- Government authorities or legal parties, when required by law

We may also share information if necessary to protect our rights, prevent fraud, comply with legal obligations, enforce our policies, complete a business transaction, or respond to lawful requests.

Some disclosures to advertising or analytics partners may be considered “sharing,” “targeted advertising,” or “sale” under certain privacy laws, even if no money is exchanged. Where required, you may have the right to opt out of those practices.

6. Design Consultation and Project Information

If you request a design consultation, submit a custom project inquiry, use our configurator, or communicate with us about your space, we may collect and use project-related information to help provide recommendations.

This may include measurements, layout details, finish preferences, configuration choices, photos you choose to provide, room descriptions, project notes, and related communications.

We use this information to respond to your request, provide design support, prepare recommendations, improve our services, and communicate with you about your project.

Please do not submit sensitive personal information through consultation forms, project notes, or customer service messages unless it is necessary for your request.

7. Email Marketing

If you subscribe to our newsletter, request design inspiration, submit a form, or otherwise opt in to marketing communications, we may send you emails about products, services, design ideas, promotions, articles, and updates from The Perfect Bookshelf.

You can unsubscribe at any time by clicking the unsubscribe link in our emails.

Even if you unsubscribe from marketing emails, we may still send transactional or service-related messages, such as order confirmations, shipping updates, customer service responses, and policy notices.

8. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, fulfill orders, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Retention periods may vary depending on the type of information and the reason we collected it.

When information is no longer needed, we may delete, de-identify, or anonymize it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include encryption, access controls, secure payment processing, limited employee or contractor access, and other industry-standard security measures.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

If a data breach occurs, we will notify affected individuals and authorities as required by applicable law.

10. Children’s Privacy

Our website and services are not intended for children.

We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16 without appropriate consent, we will take reasonable steps to delete that information.

11. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

- Know or access the personal information we collect about you
- Request a copy of your personal information
- Correct inaccurate personal information
- Delete personal information
- Opt out of certain targeted advertising
- Opt out of the sale or sharing of personal information
- Limit the use or disclosure of sensitive personal information, where applicable
- Request data portability
- Appeal a denied privacy request
- Not be discriminated against for exercising privacy rights

To submit a privacy request, contact us at:

info@perfectbookshelf.com

We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law.

12. Opt-Out Preference Signals

Some privacy laws allow consumers to use browser-based or device-based opt-out preference signals, such as Global Privacy Control, to communicate privacy choices.

Where required by applicable law and where technically supported by our systems, we will treat recognized opt-out preference signals as valid requests to opt out of applicable targeted advertising, sale, or sharing practices.

If you believe your opt-out preference signal has not been recognized, you may contact us at:

info@perfectbookshelf.com

13. Appeals

If we deny your privacy request and applicable law gives you the right to appeal, you may appeal our decision by emailing:

info@perfectbookshelf.com

Please include “Appeal Request” in the subject line and describe the request you are appealing.

We will review and respond to your appeal within the timeframe required by applicable law.

14. Third-Party Links

Our website may contain links to third-party websites, platforms, tools, or services.

We are not responsible for the privacy practices, content, or policies of third parties. We encourage you to review the privacy policies of any third-party sites or services you use.

15. International Visitors

The Perfect Bookshelf is operated from the United States.

If you access our website from outside the United States, please understand that your information may be processed and stored in the United States, where privacy laws may differ from those in your location.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal obligations, or privacy practices.

The updated Privacy Policy will be posted on our website with a revised effective date.

If we make material changes, we may provide additional notice, such as by email or a prominent notice on our website, where required by law.

17. Contact Us

If you have questions about this Privacy Policy or want to exercise privacy rights, please contact us at:

info@perfectbookshelf.com